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National Student Money Week

NASMA is pleases to announced the theme for National Student Money Week 2027 as “Small Steps, Big Impact,” with the campaign set to take place from 1st to 5th March 2027.

The 2027 theme will focus on the power of incremental change, encouraging students to recognise that even small financial decisions can lead to meaningful, long-term outcomes. By centring this year’s message on “Small Steps, Big Impact,” NASMA is aiming to shift the focus away from overwhelming financial challenges and towards practical, manageable actions that students can integrate into their daily lives.

The week-long campaign will also highlight the vital role of student money advisers and support teams, whose work continues to have a profound impact on student success across the sector.

Further details, including campaign resources and guidance for participating institutions, are expected to be released in the coming months.

Get Involved

If you are familiar with National Student Money Week, you’ll be familiar with our approach. Over the coming months we will be working to enhance the campaign and provide our members with a Campaign Pack, full of resources and ideas.

If you are a like-minded company or organisation that is interesting in working with us on our National Student Money Week campaign, please reach out to office@nasma.org.uk

About National Student Money Week

National Student Money Week is NASMA’s flagship campaign, where we support our members to support their students. The reality is, money is a constant in life. There might be times when we struggle more than others, or times when we feel more flush, but it’s always something we need to think about, so every opportunity to normalise talking about money, helping individuals to develop financial wellbeing skills, and accessing professional support and advice, is an opportunity well spent.

National Student Money Week provides a great opportunity for our amazing colleagues to proactively engage with students, providing a fun platform to address money concerns. It’s a great alternative to the reactive, crisis-based approach that we often find ourselves working in, supporting students only after something challenging has happened.

Financial wellbeing skills last a lifetime – long after students move on from University – so the impact of supporting our students to develop these important life skills is far-reaching. Whether that is planning ahead, decision making, prioritising or being scam aware, we know we are supporting our students to develop the skills that will support them into their futures.